by Danos Salgados
This first version of Beddy consists in the minimization of the functionality: the geometry of the box has the minimum size to contain the entire driver. Although the aesthetic was never the final goal, however we fall in love with Beddy just seeing it. Something emotional radiates of it. "I take care of proportions, which is the key to balance. This goes beyond pure mathematics, it’s a sensitivity issue. When we see something proportionate, we simply know it, "explains Danos. That's why we see Beddy and everything fits in a natural way.